Andy Shovel is the co-founder of THIS, one of the leading plant based meat alternative companies in the UK. Andy is a true example of a versatile entrepreneur. Having succeeded with the beef burger chain, Chosen Bun, Andy then decided to turn his life upside down by giving up meat and going plant based. His ambition ever since has been to crack the meat free code in the hopes of providing people with a true culinary alternative to meat.
The former carnivore spoke to us about the epiphany that led him and his co-founder to explore meat free alternatives and his philosophy when creating new products. Andy also has his say on the criticisms levelled against plant based products and goes on to predict what the meat free industry will look like in ten years. Finally we ask Andy to run through his process of raising a round and deliberate on what qualities he thinks makes him a successful founder.
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