Aron Gelbard is the co-founder & CEO of Bloom & Wild, one of the UK’s most-loved online florists. Prior to launching B&W Aron spent time working as a consultant for Bain & Company, who he goes on to credit for giving him the ideal launch pad to pursue his dreams of becoming an entrepreneur.
James & Hector sat down with Aron to discuss the early struggles he faced when getting the business off the ground, the on-going logistics of delivering flowers and why technology continues to be at the centre of everything the company does. Aron also opens up about his journey as a CEO and the lessons he has learnt from the occasional hiring mis-steps. As the conversation draws to a close Aron goes on to reveal his future ambitions for the company.
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