Philip Belamant is the founder & CEO of BNPL firm, Zilch. Philip started his career in mobile gaming in his native South Africa but quickly realised the potential of BNPL and decided to set up his own firm, which is now worth over £2bn.
Philip explains some of the challenges he faced when initially trying to break into the market, how Zilch’s offering differs from the incumbents and his thoughts on the competition. Philip also goes on to pull no punches when questioned on VC’s and their suitability when raising investment. We end the conversation by discussing the benefits or lack thereof, of different marketing mediums including television and social media advertising.
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