Riding Unicorns: Venture Capital | Entrepreneurship | Technology
Riding Unicorns is the podcast about venture capital and growth startups. The show is co-hosted by two Venture Capitalists, James Pringle and Hector Mason. The show delves into the operational aspects of building successful tech unicorns, featuring interviews with top-notch founders and investors in the venture space. Whether you are a founder, VC, angel investor or just curious about the space, each episode is unique and goes into different topics related to tech and venture so we hope you enjoy it and take away something useful.
Riding Unicorns: Venture Capital | Entrepreneurship | Technology
S8E16 - Adam Norris, Founder & CEO @ Pure Electric
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This week on Riding Unicorns, we’re joined by Adam Norris, Founder & CEO of Pure Electric, one of the leading premium electric scooter brands. Adam is also well known for playing a key role in managing the career of his son, Lando Norris, McLaren F1 driver.
From building the UK’s largest pension business at Hargreaves Lansdown to investing in 30+ startups through Horatio Investments, Adam has a fascinating entrepreneurial journey that has spanned multiple industries. Now, he’s on a mission to revolutionise urban mobility with Pure Electric, creating world-class electric scooters designed for global markets.
In this episode, we discuss:
🔹 Early struggles & drive – How Adam overcame dyslexia, academic setbacks & early career challenges
🔹 Building Hargreaves Lansdown’s pensions empire – Spotting trends early & scaling a market-defining business
🔹 Angel investing & lessons learned – Why he backed 30+ startups & how it shaped his entrepreneurial approach
🔹 Scaling Pure Electric – The global opportunity in micro-mobility & how he’s competing with industry giants
🔹 Lando Norris’s journey to F1 – The untold story of the dedication, investment & sacrifices behind his success
🔹 Big ambitions – Why Adam believes Pure Electric could become the “Apple of scooters”
Adam also shares his unique approach to work ethic, his zero-distraction mindset, and how he thinks about long-term, category-defining businesses.
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