Riding Unicorns: Venture Capital | Entrepreneurship | Technology
Riding Unicorns is the go-to podcast for anyone interested in venture capital and high-growth startups. Hosted by VCs James Pringle and Hector Mason, the show explores what it takes to build and back successful tech unicorns.
Each episode features candid conversations with top founders, operators, and investorsāunpacking the strategies, challenges, and insights behind scaling category-defining companies. From fundraising and product-market fit to hiring, growth, and beyond, no topic is off-limits. Whether you're a founder, VC, angel investor, or just curious about the world of startups, youāll find valuable takeaways in every episode.
Riding Unicorns: Venture Capital | Entrepreneurship | Technology
Building the "Lovable of Marketing" with Patrick Haede, Co-Founder & CEO @ Superscale AI
In this episode, we're joined by Patrick Haede, the founder of Superscale AI, a breakout new startup transforming how digital products are marketed. š
Inspired by Lovableās success in democratising product-building, Patrick saw the next major frontier: distribution. In a world where anyone can now build a product, how do you market it effectively? Superscale AI is the answer ā a platform that lets you instantly generate performance-ready, AI-powered video ads for TikTok, Instagram, and Meta, using just a product URL and a few prompts.
Patrickās vision is big: turning every founder into a full-stack marketer, and replacing marketing agencies with a prompt-based AI interface thatās actually performant.
We dive into:
š The origin story ā from digital product studio to pivoting into the AI-native future of marketing
š¤ Why āprompt-firstā is the new UI ā and how GenAI is changing how people interact with software
š„ How Superscale creates hyper-performant UGC-style ads at scale using AI-generated actors
š” Getting creative at speed ā empowering users to produce 100s of high-converting ads with minimal effort
š„ Why performance data should drive product development, not just UX or engagement
š§ Agentic workflows ā how Superscale is building an agent that can ideate, iterate, and deploy ads automatically
š Who their power users are ā from indie hackers and Shopify merchants to Lovable app founders and performance marketers
š§Ŗ What makes an ad āworkā in 2025 ā and how creative risk-taking is becoming an AI superpower
š® The future of marketing ā closing the loop between performance data and automated content creation
š° Business model innovation ā the potential of usage-based pricing, rev share, and agency-in-your-pocket experiences
We also chat about Patrickās fundraising journey with Creandum, investor feedback loops, and what it takes to win in a competitive GenAI market where everyone's launching an āagentā.
This is an essential listen for:
- Founders building digital products
- Growth marketers trying to scale content
- Builders excited about the next wave of AI-native tools
- Investors tracking the next Lovable-style breakout
š§ Tune in now to learn how Superscale AI is giving every product the power of a top-tier marketing agency ā at lightning speed and near-zero cost.
