Riding Unicorns: Venture Capital | Entrepreneurship | Technology
Riding Unicorns is the go-to podcast for anyone interested in venture capital and high-growth startups. Hosted by VCs James Pringle and Hector Mason, the show explores what it takes to build and back successful tech unicorns.
Each episode features candid conversations with top founders, operators, and investors—unpacking the strategies, challenges, and insights behind scaling category-defining companies. From fundraising and product-market fit to hiring, growth, and beyond, no topic is off-limits. Whether you're a founder, VC, angel investor, or just curious about the world of startups, you’ll find valuable takeaways in every episode.
Riding Unicorns: Venture Capital | Entrepreneurship | Technology
How SuperAwesome Built the World’s Biggest Kid Tech Platform with Co-founder Lee Veitch
Lee Veitch is the Co-Founder and Managing Director of SuperAwesome, the world’s leading kid-tech and youth marketing platform.
SuperAwesome powers billions of kid-safe digital transactions every month — helping brands like LEGO, Disney, and Nickelodeon connect with young audiences responsibly and safely.
Lee takes us behind the scenes of a remarkable 13-year journey — from the early days of fear, frustration, and opportunity, to scaling globally, being acquired by Epic Games, and then buying the business back to continue its mission independently.
In this episode we dive into:
👶 Why the internet needed a safe space for kids — and how SuperAwesome built it
📺 The shift from TV to digital — and how the youth ad economy evolved
⚖️ Balancing commercial success with mission and ethics
💡 The strategic choice not to build a programmatic platform
🧱 Lessons from the Epic Games acquisition and buyback
🔐 How regulation like COPPA and GDPR-K shaped the company’s tech
🌍 Using influence to drive global policy change
🔥 Founder energy, culture, and why humour builds great teams
Lee also shares what’s next for SuperAwesome — from global expansion and M&A to building Awesome Intelligence, a new data platform that helps brands understand kids’ digital lives without compromising safety.
