Riding Unicorns: Venture Capital | Entrepreneurship | Technology

Nicolò Frisiani, Co-Founder & CEO at Lupa, on Building the AI Operating System for Vets, Enterprise Sales, and Scaling at Speed

Riding Unicorns Productions Season 9 Episode 25

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0:00 | 30:00

Nicolò Frisiani is Co-Founder & CEO of Lupa, the world’s first enterprise-ready AI operating system for veterinary clinics.

Lupa has raised over $25m from investors including Singular and Firstminute Capital, and is on a mission to modernise a sector still running on 1980s technology.

In this episode, Nicolò shares:

  • Why Lupa started as a consumer app and quickly pivoted to a full-stack operating system
  • How note-taking became the wedge product into a much bigger platform vision
  • What he learned from sending his co-founder to work as a vet receptionist for a month
  • The complexity of selling into PE-backed veterinary groups
  • Why speed and momentum drove two fundraises in quick succession
  • The long-term vision: from clinic OS, to monetisation infrastructure, to unlocking veterinary data for AI-driven medical research

We also discuss the realities of scaling enterprise SaaS, underestimating sales cycles, hiring challenges, and how a consulting background shapes early-stage founders.

If you’re interested in vertical SaaS, AI infrastructure, or how to go from scrappy MVP to enterprise-ready platform, this one is worth your time.